Comments on: Mr. Koch, Please Shut UP

By: Davo

Davo — Tue, 19 May 2009 18:14:20 +0000

Rick Green has some of the best comments of all that has been written here. But he still misses the point.

It is ALL marketing. The snob appeal of billions of different kinds of beers turns me OFF. The blue vs white collar thing turns me off. The whole “make a drink easy to drink so people will drink loads of it and market it to [seemingly] old fogies without a life by showing young girls dancing and laughing” thing by big corporations just turns me off.

And nobody even touched on the big breweries trying to market craft beer lookalikes.

There is no answer. That’s why I stopped buying beer years ago. Now I’ll still drink commercial beers — so if you want to buy me one . . .

By: Rick Green

Rick Green — Sat, 09 May 2009 20:57:32 +0000

“But what does what they drink, wear, or eat have to do with what kind of person they are?”

Are you serious? I think you better have a more critical think about how other people would define you as a person — probably no different from how you would define them, e.g. the work they do, the music they listen to, movies they watch, what leisure activities they like, kind of books & magazines they read, what political party they support, the vehicle they own, the pet they have, where they like to travel, etc., etc. It also includes what people wear, eat, and drink.

I also get a chuckle from the idea that blue collar people think craft beer is a white collar drink. I wrote about the irony of this at http://bcbrews.wordpress.com/2008/07/22/the-working-mans-brew/. It’s time to put this myth to rest. Why do people have to drink light lager all the time and close their eyes to a broad range of other beer styles? This smacks of vaunted ignorance, which is not something to be defending or celebrating. In nature, a monoculture is not a good thing. Neither, do I believe, is it a good thing in society.

By: rich

rich — Thu, 07 May 2009 04:34:15 +0000

“Stone sold their souls to walmart who now carries their beers. Talk about support a local killer”

All bands that sign to record labels are sell outs also! BS

By: Put Down Your Slingshots « The Captain’s Chair

Put Down Your Slingshots « The Captain’s Chair — Wed, 06 May 2009 23:19:00 +0000

[...] under Beer News No Comments Been reading some interesting posts on other blogs lately (here and here*) talking about Greg Koch at Stone Brewing and his efforts to turn more people on to [...]

By: Jared

Jared — Wed, 06 May 2009 22:58:48 +0000

I understand I was a little harsh and said some things of Greg that were wrong. While I still stand by the message of my post I do apologize to Greg for some of the things I said.

http://www.theweeklybrew.com/2009/05/a-clarificationreactionappology/

By: A Clarification/Reaction/Appology « TheWeeklyBrew.com - The Ramblings of a Kitchen Chemist

Wed, 06 May 2009 22:56:09 +0000

[...] April 30th I wrote an open letter to Greg Koch in which I accused him of being a “whiny jerk off” amongst other things. I’ll [...]

By: SPRINGER45

SPRINGER45 — Wed, 06 May 2009 20:47:01 +0000

Well I like craft beer, and BMC (God I hate using these beer geek acronyms) and I like cheese sticks. Not so much Kenny G.
So I am dispassionate consumer? I’ve been called worse.
At any rate I’d say the Bud marketing machine has nothing on the craft hype machine.
If nobody drank BMC who would some of you people look down on?
On a humourous note, I think I would pay a week’s pay to see Greg Koch walk into a few bars I know of and call the BMC drinkers wusses.

By: I Am a Craft Brewer: Lessons in Perspective and Context | Top Fermented

I Am a Craft Brewer: Lessons in Perspective and Context | Top Fermented — Wed, 06 May 2009 20:11:40 +0000

[...] So, predictably, we’ve started to see some backlash from the I Am a Craft Brewer video (embedded here, in case you missed it). There was [...]

By: Rambler

Rambler — Wed, 06 May 2009 19:52:35 +0000

Stone sold their souls to walmart who now carries their beers. Talk about support a local killer…

By: Harry Schuhmacher

Harry Schuhmacher — Wed, 06 May 2009 19:07:43 +0000

I find myself in the unlikely position of defending Greg here. He may indeed be a snob and look down on people who like BMC, but then so are all people who live a lifestyle based on “being remarkable.” It comes with the territory.