David vs Goliath??

from theweeklybrew

Caravaggio

David asked the men standing near him, “What will be done for the man who kills this Philistine and removes this disgrace from Israel? Who is this uncircumcised Philistine that he should defy the armies of the living God?”
1 Samuel 17:26

In a nice little twist I wrote this post over a few days and finally finished it today whereupon I uploaded it. While doing some further reading on the Oregonians blog though I found out I am alas to late as Monster has dropped the issue publicly as of this week. It still remains to be seen if Rock Art will take off their David costume though.

Since September there has been a mass twitter campaign aimed at a boycott of Monster Energy Drinks.

On September 14, 2009 Rock Art Brewery received a cease and desist order over their beer called Vermonster. Hansen Beverages claims that Rock Arts use of Vermonster for a beer may negatively impact their beverage called Monster. More specifically the law firm representing Hansen’s feels this way. Within a month of receiving this letter Matt Nadeau had posted an interview online where he portrayed himself as a little guy living the American dream and being forced out of business by big bad corporations. Almost immediately twitter exploded with calls to boycott Monster and Nadeau became the new David, and darling, of the beer world.

So why am I posting on this? Because I’m tired of this David vs Goliath mentality in craft brewing. Is what happened to Matt wrong? Yes.  Is he going to go out of business if you buy Monster energy drinks? No. It was a cease and desist order people. Matt isn’t being sued for copyright infringement yet. Sadly it is common for companies to issue these orders in order to “protect” their brand. Heck, Anchor Brewing does it all the time when any brewery releases a beer with steam in the name. I don’t see a mass boycott of one of our own. All this has done is put Rock Art Brewing on the map and drive more business to Matt. Is Monster thinking twice about what happened? Yes, but have you guys really changed anything? Probably not. The great part is this isn’t even really over an energy drink. Apparently from the talk on the blogs Hansen wants to enter the beer market and use the Monster name to back their brew.

Now what if Hansen Beverages does sue? Well then boycott the hell out of em. Once Hansen makes that commitment to take the case to court they will have to keep appealing till Rock Art changes the name. If Nadeau decides to fight them in that instance then it will bankrupt him, and then it will be up to us to fight on his behalf. Until then though I suggest Matt take a look at working out a legal compromise with Hansen. Offer to retire the name at the end of this years run, or when current packaging runs out. Until there are more developments though I recommend all you boycotters take a chill pill. If you still need a reason to not drink Monster then how about because it tastes like crap? And next time you boycott do your research and boycott the company rather then a specific product, you’ll make a bigger impact that way.

One Response to “David vs Goliath??”

  1. Carlos says:

    Jared,

    I agree!! Monster tastes like crap!!! Plus I like ROCKSTAR:)…..my wife sells it!

    LOS!

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