Man I didn’t get a single comment on my April Fools Day post yesterday. The compitition is still on, so get your friends to vote.
I’ve been pondering a lot on where the craft beer industry may be headed, and it seems I’m not the only one. With the crazy growth that micro brewers have been experiencing since the 80′s slowing, and the big brewers getting in the game people are starting to think ahead. The glory days of easy money for brewers have been approaching an end in the Northwest for awhile now. We’ve had longer then the rest of the country to develop a taste for what good beer is. The problem is some brewers are no longer as concerned about profit, they want growth, and I think the market will respond.
If Brewers Alliance, and other beer stock is any clue of the future then may be changing. Several years ago all it seemed to take to make a profit in the microbrew industry were some good homebrew recipes, some old dairy equipment converted into brewery equipment, and an endorsement from beer snobs. So what’s changed?
One of the first things is it’s getting crowded. Not everyone is content with being a brewpub anymore. They want to see their beer in bottles around the state. Already with the number of imports, commercials, plus the in and out of state microbrews the beer isle is crowded. This amazing amount of choice may make it hard for the smaller microbrewers to break outside of their local communities.
Another impact is that the big brewers caught on have been releasing their own version of craft beers, and often it seems they are keeping pace with microbrews at restaurants and bars. With beers out there like blue moon the big guys have shown that they’re taking the threat craft beer posses to them seriously, and that they want to continue in the industry.
Lastly some microbrews are growing too large. Just visiting the Deschuttes brewery was enough to bring this home to me. These larger microbrewers like Sierra Nevada, Deschuttes, Widmer, Sam Adams, and others have carved out a nich in the market through hard work. The problem is they have gained brand loyalty from their customers, and that may be bad news for start ups in their communities.
Is this a bleak outlook for beer? Not really. It just means the industry may start settling down for the time being. People are content with a beer being a beer, and this idea of finding a holy grail of beers looks to be loosing interest. Could I be wrong in my prediction? There’s a good possibility I am. Im neither an economics expert, nor am I a brewery owner. These are just things I’ve observed lately in Oregons beer market.
For those who haven’t been following I’ve been trying to get people to go vote for Portland Oregon for the title of beer city USA. Turns out it didn’t matter though as Portland lost. I know what you’re wondering. How could we loose to Asheville? Well we didn’t. Turns out the winner is Beaver Creek, Minnesota. If you look on the poll you’ll notice that there is no Beaver Creek listed. At the bottom of the poll though there is a choice of other. Turns out a large portion of those other votes were for Beaver Creek. In fact Beaver Creek had such a commanding leed that they shut down the poll early and declared them the winners. The small town of 250 took Charlie Papazian and the beer community by surprise. Charlie said on his site “We never thought we would be rewarding this prize to a town without a single brewery.” I’m seriously miffed. How on earth did we get beaten not only by Ashville, but also by Beaver Creek? I think I may just crawl into a hole for the rest of the day. Let me know when the US gets its sanity back.
Today beer drinkers are raising their glasses in a toast to Micheal Jackson. No, not Micheal Jackson the singer. Micheal Jackson was an English writer who laid the groundwork that shaped our modern beer culture into what it is today. He viewed beer as more then a beverage. To him beer was what shaped cultures. We owe our modern classification system for beers to him, and we owe him a lot for bringing Belgium’s and other beers back into mainstream US beer culture. He died in 2007, and would be 62 today. Happy Birthday Micheal. Cheers!
I wasn’t planning on doing two posts today, but it’s St. Patty’s so what the heck.
I’m normally not a fan of making deep thoughtful posts about myself so this will probably be neither. For those who don’t know me, or haven’t known me long I figured I’d give a little background about myself and brewing, or as my friend Liz so aptly put it “What is it with you and beer?”


I apologize for not getting this up earlier today, I was having internet troubles. Today I’m gonna clean some house in terms of posting since I have several things to cover.