Posts Tagged ‘Rogue’

You’ve Got Me Covered???

Sunday, November 8th, 2009

Salem recently got a Cinebarre downtown, and from some of the reactions that were filmed at the opening you’ld think that Northern Lights Theatre Pub never existed. Interestingly enough is how someone described what Cinebarre brings to the scene beer wise. The guy announced that they were “carrying Rogue Dead Guy and 4 Deschutes handles, so for people who like their local beer we’ve got you covered.” Last time I checked Deschutes and Rogue weren’t the only local beers Oregon has, but when someone wants to serve local beer it’s what makes it on tap. The least they could do to make sure they had me covered beer wise is get in some more quality taps from around Oregon.

So is it economical to serve rotating taps of high quality beer? Absolutely! I mean we’re not talking about a tap room, or a gastro pub here. I mean you’ld at least think that more businesses would be copying Venti’s model if they wanted to make their bar a destination. Venti’s rotating taps keep things interesting, and considering that they generally tap as many kegs as days their open in a month (usually 26 tappings over 26 days) people are obviously buying it up. This makes me wonder why more bars aren’t doing this. Why is it that we’re so stuck on the PBR, Widmer, Deschutes, Dead Guy tap model?

While I’m at it anyone notice the varieties of Oregon wine bars will carry compared with varieties of Oregon beer?

Exploiting Subcultures

Thursday, July 9th, 2009

Maybe it’s just me, but when I see business exploit some aspect of their town or building in order to gain sales I go nuts. Whether it’s Pike’s Place Brewery who still tries to bill themselves as one of those small quaint shops you find at the market, or the coastal breweries talking about caring for the fishermen. I look at these things and can’t help but wonder why people feel all warm and fuzzy about this kinda BS. The fact that your brewery is in the former home of a Civil War veteran doesn’t make your beer any better. If anything the fact that Thompsons markets the history of their building as if it has something to do with McMenamins or their brewing is silly. Does anyone really buy into this “we have a quaint little business because of our location” stuff? 

Location isn’t the only thing brewers exploit for marketing. The one that’s bugged me for a few years now is the mantra of the coastal brewers. If you read Rogues little story they talk about feeding the fishermen, and caring for the local community. Rogue’s pubs don’t strike me as the local hangouts their stories bill themselves as. They may have started as those, but now they’ve become more centered around the tourists, and less around locals. And also along the line of the tourists is Pelican in Pacific City.

We’ve known some of the dorymen out at Pacific City for years. In fact one of them worked with both my father and grandfather before I was born, and their still friends to this day. The Pacific City Dory Fleet has had to weather storms before. Back when hang gliding off the cape was all the rage their traditional camping grounds were over run since it was the cheapest place to stay. Now though they face a storm that’s not taking their camp ground, but their launch points for their boats. For awhile now a battle has been waging between surfers and the dorymen. In fact the city finally put up a sign splitting the beach. But with the growing popularity of Pacific City as a tourist destination the launch points are threatened once again. What does this have to do with Pelican? Well Pelican oppenly embraces the dorymen as a marketing strategy, and claims to care about the local community. But while the dory fleet and locals try to fight the cost that tourism is taking on their traditions Pelican embraces the tourist business. This has caused some ill feelings, especially during an event at the brewery. Is it legitimate? Well the beach is for everyone, just seems they should campaign for the dorymen, or the locals, if they truly care.

Those are just a few examples of breweries exploiting things that don’t matter, ar that they don’t care about to sell beer. Why does this bug me? Because beer should be sold on it’s merits alone. It shouldn’t take BS marketing to sell beer, and I think the fact that brewers do it lends less credence to craft beer.

Please, feel free to share your thoughts.

Rogue’s Releases

Monday, June 8th, 2009

rogue_logoI’ve gotten in contact with Rogue Brewery, but I can’t say about what yet. The only reason I’m telling you this is in the process of them emailing them back they sent me a list of their ’09 releases. They also let me know that I misspelled John Maier’s name in the tag for the write up I did on John-John. I got it right in the article at least. So here are Rogue’s ’09 releases. If you live in another state and want to do a trade send me an email at theweeklybrew@live.com If I can get ahold of the bottle you want we’ll do a trade.

Somer Orange Honey Ale:
It’s unique recipe includes sweet orange peel and
Oregon-indigenous Wildflower Honey from Wild Harvest
Honey in Blodgett, OR

Issaquah Brewhouse White Frog:
Hand-crafted ale created by Issaquah brewer Dave Hutchinson using 13 ingredients

Captain Sig’s Norwestern Ale:
Imperial Red, sold in select markets with commercial fishing industry, and
proceeds from Sig’s sales will benefit the Fisherman’s Fund,
a foundation setup by the Hansen families supporting NW charities

Sesquicentennial Ale:
Celebrating Oregon’s 150th Anniversary. Made with Oregon hops, barley, yeast and free range coastal water.
My write up on it

Early Beer Memories

Wednesday, June 3rd, 2009

grwolfeel2I’m sure somewhere in all of us is a vivid memory involving a beer. Wether it’s summers drinking with the family at a bbq, or sneaking a case of Bud to the river back in high school. For me though my most distinct memory involving a beer comes from Rogue. Maybe that’s why Rogue is always my fall back beer, and maybe that’s why my shelves are covered in Rogue bottles. In fact, it’s probably why I’ve wanted one particular Rogue bottle for awhile.

Back in the day Rogue partnered with the Orgeon Coast Aquarium for a fundraiser and released their beers under the names of the aquariums residents. On a trip to the aquarium my dad picked up a sixer of Wolf Eel Ale, and Rogue was introduced to our family. Since we had memberships to the aquarium we visted whenever we were nearby, and I’m sure my dad got Wolf Eel everytime we visited. In fact he got Wolf Eel whenever he could since other places at the coast carried it.

So what makes Wolf Eel so special? Nothing really. It was just Dead Guy Ale under a different name. But to this day Wolf Eel Ale shirts bring back a flood of memories of visiting the aquarium with my family. It’s why to this day I keep a lookout for a Wolf Eel bottle to add to my Rogue collection.

So what beer had an impact in your younger days?

The Ultimate Dead Guy

Monday, June 1st, 2009

roguedeadguyThe beer I’ve been looking forward too all this time is finally going to be released… and I won’t be able to make it to Portland for a pint. On June 6th from 2pm-6pm the Horse Brass Pub in Portland, Oregon will host the kick off for John-John Dead Guy. What is John-John Dead Guy? John-John is a collaboration between Rouge’s brewer John Maier, and Rogue’s distiller John Couchot. It’s Dead Guy Ale that has been aged in the Dead Guy Whiskey barrels. What’s cooler is that when you order the dead guy it’s apparently accompanied by it’s family, Dead Guy Ale, Double Dead Guy Ale, and Dead Guy Whiskey. This quartet sounds like it could take on even the meanest of mafia families…. Ok, that was cheesy. But you got to admit that lineup sounds good.

So if you have time Saturday, and happen to be in the Portland area  head on over to Brass Horse and try one for me. I’m anxiouse to hear what it tastes like. Chech out the flier here

Newport Part Deux

Monday, March 9th, 2009

newport-007  After an amazing lunch at Nana’s, and some tasting at Beir One we crossed the bridge, and landed ourselves at the Rogue Brewery. This was the stop I had been looking forward to all week since this was to be my first time visiting it since my 18th birthday. First thing I noticed when we pulled up was the new paint job that gave everything a fresh look that contrasts with Newport’s other famous buildings which have that rundown feel to them.

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As one would expect the inside of the brewery smells like beer. The shining kettles and the smell of malts are enough to make any brewer or beer lover grin like a giddy school kid.

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There was no brewery tour going on when we arrived, so we headed on up to the bar and tasting room. We sat down and straight off ordered two tasting trays, and shortly after the first two we ordered a third, and a shot of their pink gin for sampling.

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Here’s the rundown of the beers we sampled, with hearts next to our favorites.

• Paul’s Black Lager ♥
• Frog Stout
• Smoke Ale ♥
• Oak Aged Quad Frog
• Mogul Madness
• Charlie 1981
• Sesquicentinial  ♥
• October Fest  ♥
• Hazelnut Brown  ♥
• Manage a Frog
• Oregon Golden  ♥
• Shakespeare Stout  ♥

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After we put away three pints worth of beer between the two of us we sat around talking, and decided to visit their new distillery while we were there. We arrived at the distillery in time for a tour this time. We were guided through their distilling process, and treated to samples of both their gins, their Dead Guy Whiskey, and also got to taste their hazelnut infused rum. Over all their spirits were pretty good, but not as smooth as I’d have thought. The most interesting bits of information from this tour though were that they were aging a batch of their Dead Guy Ale in their Dead Guy Whiskey barrels, and that about once a month they do a sort of beer yard sale with mismatched bottles from their previous production line. I am definitely gonna do some research on this yard sale as it would be awesome to get some cheap Rogue. Also I really want to get my hands on a bottle of the Dead Guy experiment when it’s released.

Happy Belated Birthday Oregon

Friday, February 20th, 2009

Ok quick show of hands, who knew that Oregon had its 150th birthday on the 14th? I see one of you…. Oh you were 1233094805_1_ft0_roguesesquicentennialalescratching your head. Well at least I wasn’t the only one who missed it. In fact I wouldn’t even know still if it hadn’t been for the good people over at Rogue, and their Sesquicentennial Ale. Rogue has long and involved history with Oregon, and decided to honor that. So to commemorate this special month they released a beer made with only ingredients from Oregon. The barley was grown in the Klamath Basin, the hops at their own hop farms, Pacman yeast from Hood River, and free range coastal waters. What a fitting way to honor a state known for it’s micro brew industry. The beer is apparently on tap for a limited time, but outside of Portland your best bet for finding it would be at Rogues brew houses and pubs. This beer is also available in 22oz bombers, which is how I tried it. Definitely a beer to check out due to it’s uniqueness. For more info on Rogue and it’s drinks check out their website www.rogue.com. Also, if you get a chance you might want too try some of their other amazing beers.

Also I baked up some of those spent grain dog treats for my sister mutt. Apparently she enjoyed them, but refuses to write a review unless she gets a cut of any and all future advertising revenue that I may get on this site. I tried telling her that even if I were to get ads they are a long way off, and offered her another biscuit instead, but she referred me to her agent for further negotiations.