Posts Tagged ‘Brewery Tours’

Things Beer Geeks Like

Friday, August 21st, 2009

from theweeklybrew

There’s just so much in beer culture to make fun of, so, inspired by another blog, I decided to set aside one day a week to mock our craft.

Brewery Tours

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Inexplicably beer geeks are gaga for brewery tours. Many of them don’t seem to realize that large or small most breweries function the same and to a degree look the same. Yet beer geeks still line up like cattle for the slaughter to hear about how the brewer only uses quality ingredients, how a mash tun works, and how yeast turn sugars into alcohol. They stand there nodding while sipping beers, and occasionally ask silly questions that the brewer probably hears every tour. They speak to each other in hushed tones when the brewer describes his/her equipment. 

Also, beer geeks seem to enjoy rubbing whole hops between their hands and smelling them while on tours. They know (because the brewer told them) that this is how you release the lupulin in order to get a wiff. Many of them though have no clue what their smelling for. As long as it smells like hops they get giddy. I once watched a beer geek do this with hops that had to have been sitting out awhile. He rubbed them between his hands, and praised the quality. Without even rubbing the hops I could smell that these weren’t stored properly and were therefore useless for the kind of beers this brewery made. 

After the tour many beer geeks obediently step up to the bar and order tasting trays, intent on sampling every beer that brewery makes. often times beer geeks will buy tshirts to show their loyalty to the brewery and a growler of their favorite beer to drink when they get home. Once they get home they usually put the growler with their growing collection and put their tshirt with the ones from the other 20 breweries they have visited, and are therefore loyal too.