Posts Tagged ‘craft beer’

Falling In Love With A Comment

Thursday, May 7th, 2009

Back on the 6th my blog, and some other blogs I read were twitted in part because of our responses to the I Am A Craft Brewer vid on Vimeo. This led to an avalanche of comments on all these blogs, and some were more interesting then others. One in particular had an effect on me, and it takes alot for someones words to stir me into a Passion. It was submitted by David Berg of August Schell brewing. Strangely it was meant for the blog of a lady named Maureen who happened to be on the Beer Wars panel (she was the infamous El Guapo who said “see me in ten years”). It couldn’t have fallen in better hands though as he accidentally posted it at Jeff Alworths blog Beervana. Jeff has written a bit on this quandary facing the brewers association (here and here, oh yeah, and he talks about Widmer getting kicked from “craft beer” here) to see Jeff’s post on David’s comment click here.

Without anything further on my part here is what David wrote.

Hey Maureen-

“I was a craft brewer.” That’s the movie I want to make. Because, I was at one time, according to the BA and the video. But alas, I work for August Schell now, and we are not craft brewers (just ask the BA). Never mind the fact that we will celebrate our 150th year in 2010 as the second-oldest family owned brewery in the US. We survived prohibition, a Native American uprising that burned New Ulm to the ground, and the vanishing of regional breweries in the 70’s and 80’s. Forget the fact that we sold a tree on our grounds in the 80’s to pay the bills. Discount that we brewed a German Pilsner and Weizen in 1986.

Because, the fact is, the bulk of our production uses corn as an adjunct. And even if you discount that beer, we would still produce a larger volume of non-adjunct beers than most of the top craft breweries. But hey, what does that matter?

No, I am not a craft brewer, and I’ll happily be that for another 150 years.


David Berg
August Schell Brewing


Cheers David

Mocking The Craft? Or Bridging The Gap?

Wednesday, February 25th, 2009

beerA year ago I would have asserted there was no such thing as a bad beer.  I would gladly take a Killian’s or a Blue Moon at a local watering hole without lamenting at the lack of a good beer selection. So as I work my way through Michelob’s attempts at craft beer why am I disappointed? It all started with their Jacks Pumpkin Ale back in October. I’d had some really good pumpkin ales in the past, and was brewing my own when I ran across it, so I decided to try a few. I couldn’t have been more disappointed. It was like someone had taken one of my favorite holiday beers and watered down the flavor. I pressed on though and tried their other offerings like Hop Hound, and Shock Top. Ok, the shock top wasn’t too bad, but it had the same issues that Michelob’s other beers did, it lacked the full flavor of the styles they were brewing. So I decided to sit down and write out a post detailing how horrible Michelob’s beers were, and that in their attempts to cash in on the seasonal and craft beer departments they were ruining good beer as we know it. My sister changed all that though. My sister absolutely cannot stand the taste of beer, even the pale watery American lagers disagree with her. So when she told me that she’d not only tried a shock top, but that she liked it I started looking at it differently. Could Michelob’s attempts into the market actually draw non beer drinkers into the fold and help them experience great beer? Then to further humble me and my beer snobbishness I started reading a book written by the guy whose grandfather had brought Heineken to America. Reading his view of how ridiculous beer culture has become in the US brought me back to my roots. Just because someone doesn’t enjoy a full flavored stout, or a hoppy APA doesn’t make them wrong, because there really is no such thing as a bad beer.

Couple of things, I plan on remaking my gruit sometime this week, and will get the recipe up soon. Also I discovered that my spoiled beer makes one fine chuck roast.

me – 2    spoiled beer – 0