Posts Tagged ‘Jubelale 2009’

To Early For Winter?

Saturday, September 19th, 2009

from theweeklybrew

jubelale-2009-label

Currently I’m suffering from what I’m thinking is a sinus infection. This means I need meds to clear my head and get through work. Anyway, I was in Albertsons grabbing meds today and noticed Jubelale is already on the shelf. Is it really the time for winter seasonals? Keep in mind I’m looking forward to winter beers. I even did a post on the ones I’m waiting for. My question though is is it to early for Deschutes to release Jubelale?

Jubelale has become the defining winter seasonal in Oregon. When it hits the shelves is when winter beer is “officially” ok to drink. It’s disappearance is also the defining moment of the start of spring beers. So what on earth is it doing on store shelves in September????

The Brew Sitedescribes it as “hot and green” which is to be expected.  After all, this beer needs age to round out it’s flavors. So why isn’t Deschutes holding back the release for a few months to give their product  a more typical winter flavor? Could this actually hurt them as a company? For an iconic beer like Jubelale serving it up early and green could harm it’s reputation with non beer geeks and beer geek wannabe who enjoy it.