Posts Tagged ‘Pelican’


Sunday, October 4th, 2009

from theweeklybrew

pelican Bridal 2005

A couple months ago I went out with my family to Pelican Brewery. My cousin was in from Iowa for a softball game, and we thought a day at the beach and lunch at Pelican sounded good. I’ve complained in the past about the prices Pelican charges, but I went in knowing the prices, and telling myself I wouldn’t complain.

On the way out I decided to get a bottle of one of Pelicans seasonals. The only one that sounded interesting to me was “Bridal”. Apparently Bridal was designed for a wedding between two Pelican workers. The problem is I encountered an obstacle that is sadly not uncommon in Oregon. Not one of the ladies at the register knew exactly what Bridal was. The closest any of them got to an explanation was, “it’s French, I think”. Then she told me the story behind it’s design. Worse yet is neither of them bothered to go ask someone and educate themselves.

The others available were some Belgian styles, and a hefe. Having 5 gal of saison at home, and not wanting a hefe or a Belgian (can’t remember exactly what it was) I went against my common sense I bought a bottle for $15. If there’s something I’ve learned it’s that price doesn’t = tasty beer. That lesson would have served me well.

Saturday I was brewing up a batch of beer from some mystery hops a hippy named Echo gave me. While the wort was boiling we thought it would be fun to try some beers, and that bottle of Bridal I’d been saving for a couple months came out. It was a disappointing beer all around. This got me wondering, is it ever justifiable to charge $15 a bottle for beer?

Exploiting Subcultures

Thursday, July 9th, 2009

Maybe it’s just me, but when I see business exploit some aspect of their town or building in order to gain sales I go nuts. Whether it’s Pike’s Place Brewery who still tries to bill themselves as one of those small quaint shops you find at the market, or the coastal breweries talking about caring for the fishermen. I look at these things and can’t help but wonder why people feel all warm and fuzzy about this kinda BS. The fact that your brewery is in the former home of a Civil War veteran doesn’t make your beer any better. If anything the fact that Thompsons markets the history of their building as if it has something to do with McMenamins or their brewing is silly. Does anyone really buy into this “we have a quaint little business because of our location” stuff? 

Location isn’t the only thing brewers exploit for marketing. The one that’s bugged me for a few years now is the mantra of the coastal brewers. If you read Rogues little story they talk about feeding the fishermen, and caring for the local community. Rogue’s pubs don’t strike me as the local hangouts their stories bill themselves as. They may have started as those, but now they’ve become more centered around the tourists, and less around locals. And also along the line of the tourists is Pelican in Pacific City.

We’ve known some of the dorymen out at Pacific City for years. In fact one of them worked with both my father and grandfather before I was born, and their still friends to this day. The Pacific City Dory Fleet has had to weather storms before. Back when hang gliding off the cape was all the rage their traditional camping grounds were over run since it was the cheapest place to stay. Now though they face a storm that’s not taking their camp ground, but their launch points for their boats. For awhile now a battle has been waging between surfers and the dorymen. In fact the city finally put up a sign splitting the beach. But with the growing popularity of Pacific City as a tourist destination the launch points are threatened once again. What does this have to do with Pelican? Well Pelican oppenly embraces the dorymen as a marketing strategy, and claims to care about the local community. But while the dory fleet and locals try to fight the cost that tourism is taking on their traditions Pelican embraces the tourist business. This has caused some ill feelings, especially during an event at the brewery. Is it legitimate? Well the beach is for everyone, just seems they should campaign for the dorymen, or the locals, if they truly care.

Those are just a few examples of breweries exploiting things that don’t matter, ar that they don’t care about to sell beer. Why does this bug me? Because beer should be sold on it’s merits alone. It shouldn’t take BS marketing to sell beer, and I think the fact that brewers do it lends less credence to craft beer.

Please, feel free to share your thoughts.

Roth’s Keizer

Wednesday, June 24th, 2009

rothslogoA couple days ago I went to the Keizer Roth’s to get some dinner stuff and noticed their beer isle has been re-done. It used to be that their bombers occupied more shelf space, with the first bit of the isle occupied by imports. Well it looks like most of the imports are gone, and the bombers consolidated to a smaller area. This is good and bad. Many of the beers I enjoyed grabbing on my way home are now absent, but there is a better selection of Northwest beers, including a line up of Pelican beers. My main complaint is still the lack of attention Roth’s (World Market is guilty too) pays to limited releases. In fact I still have yet to find Deschutes seasonal Twilight there.

Another good thing is that there were two carts full of beers on clearance near the back of the store. Most of them weren’t beers I enjoy sadly, but there were some. The average price of these six packs was 5.99 each. That’s not bad. I just wish they’d put those discontinued bombers in the clearance cart.

I picked up a bottle of Firestone Walkers DBA and a bomber of scottish ale from Pelican. I was quite pleased with the Pelican… The DBA…. Not so much. I can’t wait to pick up some more of Pelicans award winning beers though.

So overall reaction to the new selection? Meh. Roth’s will never replace Capitol Market.